Have questions? You’re not the only one. Here you’ll find answers to what people ask most often, like pricing, timelines, and how the process works. If you don’t see what you’re looking for, just ask. We’re always happy to help.
Custom Web Design & Branding for Small Businesses, Entrepreneurs, and Consultants
Based in Philly, I design and build professional WordPress websites that are search engine optimized and tailored to your brand. From layout and typography to custom functionality, everything is done for you. I offer end-to-end design services, including websites, visual identity, and creative support.
Latest Projects
Kately’s Recent Work
Every project begins with understanding our clients’ goals, whether it’s launching a brick‑and‑mortar store, expanding into the digital space, or strengthening customer engagement.
My Services
Providing The Best Services
Kately blends design, strategy, and storytelling to deliver websites and branding that feel authentic and perform beautifully.
Website Solutions
Whether you’re starting fresh or redesigning an outdated site, we create custom solutions that bring your vision to life.
Responsive Design
Your website will look and perform beautifully on every device, ensuring a seamless experience wherever it’s seen.
Brand Identity
We help define the look, feel, and voice of your brand so it stands out authentically and feels unmistakably yours.
Content Creation
Engaging, on-brand content that tells your story clearly and connects with the people who matter most.
SEO Strategies
Smart, sustainable SEO built into your site from day one—so the right people can actually find you.
Business Expertise
Design and guidance rooted in real small-business experience with every recommendation.
In-House Corporate Background
Skills & Experience
Kate is a Creative Director and Visual Design Strategist with 20+ years of experience shipping digital products, launching brands, and scaling design teams for mission-driven organizations and startups.
Prometheus Interactive
VP of Product & Growth
(2019 – 2022)
The Meet Group
Creative Director
(2010 – 2018)
Picwell Inc.
Lead Designer
(2018 – 2019)
myYearbook
Product & Web Designer
(2006 – 2010)
About Kate
Professional Digital Designer Since 2006
Kate is a passionate leader who believes that great design should be accessible to businesses of all sizes. Over the years, she has helped small and medium businesses transform their online presence. Her background includes not just front-end design, but also expertise in business development, app traffic and engagement analytics, online advertising, and back-end coding.
Testimonials
What Our Clients Are Saying
“Kate has provided me with fantastic marketing, sales presentation, and technology product designs. She’s practical and flexible in her approach to projects and enjoyable to work with. I will continue to work with Kate in the future and recommend her to anyone looking for assistance with marketing and/or product design.”
CEO, myFinancialAnswers
“I couldn’t be happier with my experience with Kate! The website she created is not only visually appealing but also user-friendly and professional. As a small business owner, it’s been incredibly gratifying to have a brand identity that looks and feels polished. I highly recommend Kate for her exceptional talent and dedication to her clients.”
Owner, Dogleg Golf
“Kate is filled with a wealth of design knowledge, and has the ability to quickly learn & adapt to the ever changing tech world. She is always on point for delivering exactly what a stakeholder is looking for, as well as providing other quality options.”
CEO, Urban Translations
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Our Blog
Latest Articles
Whether you’re a small business owner, an aspiring entrepreneur, or someone passionate about making an impact in the digital world, you’ll find valuable content tailored to help you thrive.
FAQ
General Questions
What kinds of websites does Kately build?
Every Kately website is built on WordPress. The approach depends on your goals, timeline, and budget, but every project gets the same level of strategy and care.
Website Refresh & Template-Based Design
Best for businesses that want a professional, modern site without all the extra layers of complexity. These usually include 3–7 pages, run on a 4–8 week timeline, and make smart use of existing WordPress tools to stay budget-friendly.
Custom WordPress Websites
For brands that need something completely their own. These projects typically start around $15,000 and are designed from the ground up — custom layouts, tailored features, and scalable architecture built for long-term growth.
Whether you’re launching quickly or going all in on a full rebuild, the process is always built around your business, not the other way around.
Why does Kately only design/develop WordPress websites?
We specialize exclusively in WordPress because it offers a great balance of flexibility, control, and scalability for small to medium-sized businesses. It allows for both quick, cost-efficient builds and fully custom designs… all while giving clients the freedom to manage their content without technical barriers.
Simply put, focusing on WordPress means every project benefits from deep platform expertise, long-term reliability, and design that aligns perfectly with your business goals.
Additionally, by focusing on one platform, we get to do what we do best: build beautiful, strategic websites that work hard behind the scenes and stay easy to maintain in the long run.
Do WordPress websites perform well in search engines (SEO)?
Yes. When set up correctly, WordPress is an excellent platform for SEO. It supports clean URLs, metadata, image alt text, and other key elements that help with search visibility. I make sure your site is optimized on the front and back-end for keywords, performance, and mobile usability. If you’re serious about SEO, I also offer ongoing SEO strategy services.
Can you redesign my existing website?
Yes! I can refresh your current website without losing your existing content, functionality, or SEO value. Whether you’re looking for updated branding, a better layout, or improved mobile experience, I can redesign your site with modern design standards and custom coding if needed.
Curious if your site’s ready for a refresh? Schedule a Website Review ››
How much does a website cost?
Website projects typically start around $6,000 for a full redesign, with fully custom WordPress builds beginning at $20,000. Every quote is tailored to your goals, scope, and timeline — no hidden fees, no surprises.
What do I need to provide before we start?
BBefore we begin, I’ll guide you through a simple prep checklist so everything runs smoothly. Typically, you’ll need to provide:
- Your logo and brand assets — colors, fonts, and any design guidelines
- Website content — text, images, and any downloads or product details you’d like included (or I can create content for you)
- Domain and hosting access — if you already have them (if not, I can help you set these up)
- Inspiration or examples of websites you love, so I can get a feel for your visual style and goals
If you don’t have everything ready yet, that’s okay! I’ll help you collect and organize content so the process stays easy and stress-free from day one.
How long does it take to build a website?
Most projects take between 4–8 weeks for template-based builds and 3–6 months for custom websites, depending on size and complexity. You’ll have a clear timeline and milestones from the start.
Can I update my website myself after it’s launched?
Yes! That’s one of the reason’s we love using WordPress. You’ll be able to make your own updates easily, and if you ever need help down the road, we’re just an email away.
Do you offer ongoing website maintenance or support?
Absolutely! We offer flexible support options for regular updates, backups, and performance monitoring so your site stays fast, secure, and stress-free.
Do you handle content and copywriting too?
Yes! We can help refine your existing content or create new copy that aligns with your brand voice, goals, and SEO strategy.
What makes Kately different from an agency?
You’ll work directly with the designer, Kate. No account managers, no handoffs, no confusion. Every project gets personal attention, transparent pricing, and strategy rooted in real small-business experience.